TWINE
Branding, Packaging, Illustration, Art Direction, Product Design, Brand Guidance, Photo Styling
Twine is one of the top brands carried by the wine and bar accessory company, True Brands. It aims to capture a nostalgic, vintage sense of quality and embodies a style of rustic elegance. As the sole designer on this project, I had the opportunity to drive every step of the branding process. It was my responsibility to complete everything from market research and logo ideation to the final design and continued implementation of a flexible packaging system that is applicable to an extensive range of products.
Check out these lifestyle products and packaging in use at @twineliving on Instagram.
Sample range of Twine products, each featuring a custom illustration
Initial logo sketch concepts